If you are a technical person then well n good if not don’t worry just follow the steps carefully.Today we will talk about the Search Engine Optimization (SEO) whether you are running small business or huge companies. Everyone needs to boost our business fast and easy way. By producing high-quality content and keyword you can optimize your webpages to turn up higher in search engine result.
Step 1: Choose a great domain name
Choose the best domain name which is simple and easy to write and also very familier to the common people.
Spelling
Always try to choose simple word for the company domain and it should be very easy in sound word so that every mind can struct that name to find their result on search engine.
Keywords
In September 2012, Google released the Exact Match Domain (EMD) update to prevent those poor quality keyword which is used in their domain. for example keyword-keyword-keyword.com sites to come fast in search engine result beacause they only have their keyword. So you just dont worry for that things.
Branding
If you have a good company name so always try to take company name’ domain so its impact is very powerful for your business. Also nobody can be made fool over this name.
Step 2: Research the right keywords
Before you start adding content to your new site, you need to do a proper keyword research to find out which words your audience is using when they’re searching for your products or services.
Before you get started with your keyword research, ask yourself:
What is your page about? Is it about a product or service you’re selling, like water heaters or burst pipe repair? Or a useful how-to guide on how to fix a garbage disposal unit. When you know what will be the main topic and what information you’ll include, you’ll have an easier time determining the type of keywords you’ll need to target on that page.
Search on google yourself being as a normal user. so you can select keyword for ranking your site. So write down every search result and focus on a new keyword for your user.
So gather all the relevant keywords you’ve discovered using the above tools and then group them based on things like:
- Product type: e.g. electric water heater repair, ge hybrid water heater repair, Ariston water heater repair
- Location: e.g. water heater repair london, water heater repair near [location of your business]
- Price: e.g. water heater repair cost, water heater repair estimate
Each group of keywords is useful as it helps answer specific questions that prospects might have about your product or service.
So, when writing your page’s content, make sure it includes information about:
- Product: Which types of water heaters can you repair?
- Price: Is there a special offer or discount during the week?
- Location: Do you also cover my area?
- Properties: Is your team experienced in repairing different types of water heaters?
- Extras: How fast can a team come in and repair it?
Step 3: Crafting your content
High quality content is the cornerstone of your interactions with customers and how sites achieve top rankings. By content we’re referring to anything you publish on your site that educates, attracts and delights customers, such as:
- Web page content
- Blog posts
- Ebooks, white papers, and reports etc
- Brochures, tips sheets, and frequently asked questions (FAQs)
- Sales pages
- User Comments
- Videos
- Pictures, infographics and more
When writing your content for both users and search engines, pay extra attention to:
Titles. Write catchy titles that grab your visitors’ attention.
Keywords. Focus more on adding relevant and useful information that will bring people to your site. Also, combine relevant keywords together and focus on adding varied forms of keywords rather than adding as many keywords as you can.
Topics. Every page needs to focus on a unique topic. At the same time, make sure you don’t optimise more than one page for the same product or intent as this not only causes confusion but you’ll have two pages competing for the same keywords. You don’t want to be your own competitor, do you?
Step 4: Optimise your code
URLs are another important element but often overlooked. If your URLs have gibbering numbers and punctuation marks then, just like users, search engines will have a hard time understanding what that page is about.
SEO-friendly URL structure
If your URLs have gibbering numbers and punctuation marks then, just like users, search engines will have a hard time understanding what that page is about.
Here are a few things to keep in mind if you want to achieve an SEO-friendly site URL structure:
Consolidate your www and the non-www domain –
If you type in www.example.co.in into your browser and then you type in just example.co.in and the “non-www” version does not redirect to www.example.co.in, that means that search engines are seeing two different sites which is considered duplicate content.
Avoid dynamic URLs:
Dynamic URLs are ugly and don’t say anything about what’s on your page. So instead of a www.example.co.in/?p=3355474 you might want to use static URLs like www.example.co.in/topic-name. Descriptive URLs allows visitors to figure out what the page is about just by looking at the link.
Use canonical tags:
hese tags tell search engine bots which pieces of content are the original and which are duplicates. This way the bot will pass over the duplicates and only index and give link credit to the primary piece.
Create an XML sitemap:
If you are using wordpress then you need to install Yoast SEO plugin to generate automatically sitemap.xml file.
The title tag:
So, when you write your title tags, make sure you:
Have a unique title tag for each page
Include the name of your product or the main topic you’re covering on the page
Meta description tag:
The meta description needs to summarise the content on your page because this too will show up in search engine results together with the title tag. While it won’t help you rank higher, a well-written meta description can have a big impact on whether users decide to click through or not so it should be written to “sell”.
When writing your meta description, make sure:
- You create a different one for each page
- It talks about the features or ideas users would benefit from
- It’s between 100 and 150 characters, including spaces
- It includes a call-to-action that entices people to click.
Step 5: Technical setup
Set up and verify Google Analytics
You need to measure the effectiveness of your SEO efforts and see how your website is performing. How many visitors a month is your site attracting? Which pages are the most popular? How much time are they spending on your site? These are just a few of the things you can uncover by using an analytics tool so make sure you set up your analytics software now so you can start collecting data right away.